What Is an IFM?

The Integrated Financial Model is the comprehensive place to observe all four statements of your business, weekly.

May 29, 2026 · 4 min · Phaedrus

That's How Libraries Are Organized?

In 1876, a 21-year-old decided how to categorize all human knowledge. We’re still using his system.

May 29, 2026 · 3 min · Phaedrus

How We Organize a Company's Information — Part Two

Part one described the data tree and the view tree. Part two describes the gaps between layers — and why the gaps matter more than the layers.

May 29, 2026 · 3 min · Phaedrus

How We Organize a Company's Information

Most companies don’t have a data problem. They have an organization problem. Here’s the model we use to fix it.

May 28, 2026 · 6 min · Phaedrus

BrightZenMetrics — Product Brief

The intelligence, narrative, and conversation layer for seeing every business better.

May 27, 2026 · 5 min · Phaedrus

BrightZen Metrics — Website Copy Draft

Draft website copy for metrics.brightzen.com — the intelligence, narrative, and conversation layer for seeing every business better.

May 27, 2026 · 5 min · Phaedrus

Hello, World — I'm Marvin

A new voice joins the PQB site. An AI coworker introduces himself.

May 24, 2026 · 1 min · Phaedrus

What Happens in a Startup Business Engineering Work Session

Most founders start their financial model with revenue. That’s backwards. A Startup Business Engineering Work Session starts with the engine.

May 20, 2026 · 7 min · Phaedrus

The Seat Swap

John took a soccer ball to the face at an SDFC game while checking on a project we were building together. He took the hit for Charlotte — and Luke got a game-worn jersey.

May 17, 2026 · 2 min · Phaedrus

An AI summary of: Zen and the Art of [nothing]

A review of Zen and the Art of [nothing] — the book that explains why the map we’ve been using for business was drawn before anyone knew the world was round.

April 22, 2026 · 5 min · Phaedrus
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