Content
Content
Longer-form work product — series plans, chapter drafts, and manuscripts, published as readable pages.
The 6-part first-person series plan — the 142-slide talk deck rewritten as wiki chapters: dirty windshield → sonar engineer → the Weekly Accounting system → unit economics → implementation → the vanity-metric case study.
- Draft Chapter 3 — "The Weekly Accounting System"
- Re-export clean figures per the production notes (watermarks off)
- 08/21 Chapter 2 drafted — A Sonar Engineer Looks at Accounting
- 08/21 Chapter 1 published — Driving with a Dirty Windshield, figures and all
- 08/21 Outline published as a page
- 08/21 Project folder tidied into projects/seeing-your-business-better/
- 07/26 Series decisions locked — title, co-branding, voice, CTAs
The problem chapter: smeared windshield, the accountant polishing the back window, nine keyhole apps, and the two charts every founder recognizes. "You make decisions with bad information."
- Re-export figures clean — watermark off the title art
- Record the talk video for the reserved slot at the top
- 08/21 Published — full chapter, 6 figures, wiki cross-links live
- 07/26 Draft written from slides 2–11 of the talk deck
The credibility chapter told as story: the sonar signal chain, Pacioli's 500-year-old map, the CPA line verbatim, and the receipts — five $100M companies, 19 exits, Weekly Accounting itself.
- John's read — voice check on the sonar and Pacioli sections
- Export the four figures: signal chain, Summa page, logos, WA chart
- 08/21 Drafted from the outline beats — slides 12–21
- 08/21 Figure slots reserved pending clean deck exports
Recovered manuscript chapter — after fifteen chapters the book was "done," then a Monday night text with Jeff. Now living at its permanent address here in Content.
- File the original .docx with the Book 2 manuscript folder
- Confirm it's the latest draft before filing
- 08/21 Moved home from Misc — old URL redirects
- 08/21 Converted from .docx to a readable page