Our Ethos

We believe the stories we tell create the reality we see.

We believe Big Visions and Positive Unit Economics can change the world.

We believe systems work better than goals.

We seek win-win relationships.

We always bring data to the conversation.

We do it for fun.

We believe in the Spirit of the Gift.

We are so happy and grateful that we are so happy and grateful.

Our pronouns are “We” and “Our” because We are One.

Today is the Best Day Ever.

The Gardening Tips

Notice the path you walk each day.

Express delight. Show empathy. Never criticize. It’s not the plant’s fault. It’s your fault.

Instrument a few critical metrics — start with the pH of your water.

Try things, repeat what works.

Seek expert advice. We should have put this one sooner.

Don’t give up because you’re not an expert — it’s just for fun.

Be discerning with your attention. It’s easy to try too hard for too long.

Keep planting seeds.

Bigger gardens need more help.

Pruning is the art.

Make the path delightful for yourself.

You are going to get better at it.

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From the Appendix of Zen and the Art of [nothing] by John Zdanowski & Jeff Abrams.